Merch for the Community
Stoke’s unique community of freelancers, remote workers, and entrepreneurs is at the center of everything they do. So it was important when designing their merch to consider their community-first mindset. The designs we chose exemplify Stoke’s diversity, playful approach to business, and their dedication to providing space for everyone.
The T-shirt
Stoke wanted a T-shirt for employees to wear day to day and for events but they wanted something beyond your standard logo on a blank background. We decided on this illustration of the coworking space. This designed was inspired by vintage postcards and tourist stop shirts. We just had to feature the beloved mural and the main gathering space for the Stoke community.
Your Coworking Tote Bag
Obviously, a community of entrepreneurs, remote workers, and freelancers need the perfect tote bag to carry their laptops and other coworking necessities. But as with all of Stoke’s merch, they wanted to stray away from simply slapping their brand on a canvas bag. We chose to go with a mini-maximalist design full of clean lines while still showcasing the personality behind the brand.